ARE YOUR MARKETING EFFORTS PRODUCING RESULTS?
How do you know if your marketing strategies are working? Are you producing leads and bringing in customers? The truth is, it is hard to gather the right information to tell if your strategies have any impact. Your recent Facebook post may have over 1,000 likes and 300 shares, but how do you know if it pulled people to your website, Facebook page, or into your physical business location?
Marketing and advertising can be expensive, so it is essential that we are putting our dollars in the right places. Brand awareness is great, but at some point we need to make sure our work is producing. Check out these three tips for tracking marketing efforts and results!