You have probably considered taking your brick and mortar store online, but the process may sound daunting and expensive. Or you may fear managing an online platform is just one more thing to add to your never-ending to-do list. Building an e-commerce website used to be extremely expensive, but today affordable e-commerce development is accessible to everyone. And once you get up and running online, you will quickly pay for the cost of your new website. Consider these four ways an online storefront will increase your retail sales.
"Storytelling" is taking over blog sites, marketing pages and especially eCommerce sites. This new evolution in online sales is taking the internet by storm. eCommerce is a hyper-competitive world, and simply optimizing your store isn't going to get you the result that you desire. The key is creating the illusion of a personal connection with the art of storytelling.
According to Annette Simmons, the author of "The Story Factor", there are six types of storytelling styles. ( This blog by Moz.com does a great job at summarizing the book for you. ) Each style has it's specific use for your eCommerce store.