How many times this week have you been sucked into the Facebook video vortex? I'm guessing it has happened at least once. We all start innocently; watching that Ed Sheeran carpool karaoke video and suddenly your learning about how a 24 year old embryo was implanted into a 25 year old woman resulting in a successful live birth and your spouse walks in and says, "Seriously, what are you doing?" Come on, it isn't just me, right?
Well, according to the research it isn't just me because 45% of people watch more than an hour of Facebook or YouTube videos a week. If your business isn't using video as a part of your online marketing strategy, you are definitely missing out.