The purpose of the website has been changing at a rapid pace over the past 20 years. In the early days, websites were very text-heavy and were purely informational. There was no such thing as Facebook, YouTube, or Instagram; nobody was able to develop a platform to support large beautiful imagery and videos. In 1995, the average website page size was around 14 KB and each page took 30 seconds or more to load. Today the average web page is over 2000 KB, and it loads in just a few seconds. Take a look at early versions of the MSN and Apple websites from the mid to late '90s to see just how far we've come!
You have probably considered taking your brick and mortar store online, but the process may sound daunting and expensive. Or you may fear managing an online platform is just one more thing to add to your never-ending to-do list. Building an e-commerce website used to be extremely expensive, but today affordable e-commerce development is accessible to everyone. And once you get up and running online, you will quickly pay for the cost of your new website. Consider these four ways an online storefront will increase your retail sales.
Let's face it, marketing today is complicated. Someone on your team will tell you need to kick up your email marketing efforts while you just read a report that says email marketing is dying. So who do you believe, and where should you spend your marketing dollars? Enter marketing analytics.
Get pumped! The single greatest shopping day of the year is almost here. We know you are counting down the days, but are you prepared? You are going to be researching doorbusters all Thanksgiving week, and as soon as Thanksgiving dinner is over, you and the crazies in your family will be hitting the newspaper ads and pounding the peppermint mochas. While you are preparing to cash in on all the huge deals, make sure you take a minute to cash in on the opportunities Black Friday brings for your business.
Tags: Online Marketing
Don't Be Annoying, Be Helpful
Once you attract a new customer, how do you make the most of that relationship? One of your first steps should always be to think like your customer.
Tags: Inbound Marketing
If you are a business owner or marketer, you have likely wrestled with the idea of promoting your business online. The online world can be scary to jump into, but it is well worth it. You are able to save time and money while driving more traffic to your website. Your web content can work hard for you, so you can devote your time and money to the million other tasks you have to do.
Check out these 7 reasons going online can help you.
Tags: Inbound Marketing