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How Storytelling will Transform your eCommerce store

Posted by Emily Wallace on Thu, Jul 28, 2016 @ 11:07 AM

"Storytelling" is taking over blog sites, marketing pages and especially eCommerce sites. This new evolution in online sales is taking the internet by storm. eCommerce is a hyper-competitive world, and simply optimizing your store isn't going to get you the result that you desire. The key is creating the illusion of a personal connection with the art of storytelling.

According to Annette Simmons, the author of "The Story Factor", there are six types of storytelling styles. ( This blog by Moz.com does a great job at summarizing the book for you. ) Each style has it's specific use for your eCommerce store.

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Topics: Ecommerce

5 Drool-Worthy Ecommerce Fads of 2016

Posted by Emily Wallace on Mon, Jun 27, 2016 @ 09:06 AM

As we are half way through 2016 we have seen some big changed in the Ecommerce world. Here is a list of 5 fads that will make your users say "ohhh" and "ahhh" while they visit your site. 

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Topics: Ecommerce

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