Get pumped! The single greatest shopping day of the year is almost here. We know you are counting down the days, but are you prepared? You are going to be researching doorbusters all Thanksgiving week, and as soon as Thanksgiving dinner is over, you and the crazies in your family will be hitting the newspaper ads and pounding the peppermint mochas. While you are preparing to cash in on all the huge deals, make sure you take a minute to cash in on the opportunities Black Friday brings for your business.
Topics: Online Marketing
Don't Be Annoying, Be Helpful
Once you attract a new customer, how do you make the most of that relationship? One of your first steps should always be to think like your customer.
Topics: Inbound Marketing
To put it simply, SEO, or search engine optimization, matters. The competition is doing it, and you need to be doing it too if you want to keep your competitive edge. Here are three ways you can leverage your competition to learn more about SEO.
If you are a business owner or marketer, you have likely wrestled with the idea of promoting your business online. The online world can be scary to jump into, but it is well worth it. You are able to save time and money while driving more traffic to your website. Your web content can work hard for you, so you can devote your time and money to the million other tasks you have to do.
Check out these 7 reasons going online can help you.
Topics: Inbound Marketing
The Formal Stuff
"Storytelling" is taking over blog sites, marketing pages and especially eCommerce sites. This new evolution in online sales is taking the internet by storm. eCommerce is a hyper-competitive world, and simply optimizing your store isn't going to get you the result that you desire. The key is creating the illusion of a personal connection with the art of storytelling.
According to Annette Simmons, the author of "The Story Factor", there are six types of storytelling styles. ( This blog by Moz.com does a great job at summarizing the book for you. ) Each style has it's specific use for your eCommerce store.
- 8 out of 10 internet users are reached through social media or blogs
- Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
- 87% of small businesses claim that social media has helped their business.
We have put together a list of guidelines you should follow when using facebook as a marketing tool for your business.
Topics: Social Media
Twitter has more than 650 million users and more than 130,000 users sign up everyday. That’s a big pool of potential customers to be ignoring! Make a twitter account, but with a twitter come great social media responsibility. This is one small step for your business, one giant step in the right direction.
Twitter is the most interactive of the social medias for businesses. Think of Twitter as a public texting forum. This is not the social media where you post your music lyrics for the week and your family photos from the weekend before. This. Is. Microblogging. You are limited to those 140 characters per tweet, so tweet wisely.
Unless you’ve been living under a rock for the past two days, you have heard whispers of Pokemon Go or even seen the hordes of players sauntering down the sidewalks. Pokemon Go is the summer obsession of a reality mobile game, where players walk with their mobile device using the camera and GPS to capture digital Pokemon characters. This game is has just under 21 million users and is the most popular mobile game in U.S. history. Since the game is a geographically based virtual reality, you can use this new graze to benefit your Sioux Falls small business.